Ads With Tony Book a call

I help founders with

Paid ads
& content

Done with you, or done for you

Two ways to work together, same playbook either way. I'll build the system alongside you and train your team to run it, or I'll run the whole thing myself and you just take the calls.

Book a call See the numbers
208
Leads from one ad
Wisconsin Closet Co.
10.1%
Click-through on one static
Pool Store of Indiana
$12,739
Tracked revenue closed
Wisconsin Closet Co.
43
Leads from one video
Pool Store of Indiana
How we work

Pick your
level of hands-on

same playbook, different amount of me

Option one

Done with you

You keep the account. I build the strategy with you, review what's running, and train whoever on your team is pressing the buttons.

  • Weekly strategy calls, hands on the account
  • Audits and creative direction
  • Ad scripts and testing plans
  • Your team ends up able to run it

Best if you want the capability in-house

Option two

Done for you

I take the whole thing. Strategy, ads, landing pages, the backend, and the reporting. You show up to the leads.

  • Meta and Google, built and managed
  • Landing pages and backend setup
  • Creative, scripts, and shoots
  • Weekly optimization and reporting

Best if you'd rather own the outcome than the process

What's in it

Three things,
done properly

Ads and creative have to be built together. One without the other is where most budgets stall, so both paths above cover all three.

1

Paid ads

Meta and Google. Built, tested, and optimized every week against the number that actually matters.

  • Campaign and audience build
  • Winner vs testing budget split
  • Weekly kill and scale decisions
  • Attribution you can actually trust
2

Content

The creative that makes the ads work. Scripted, shot, and edited so it feels native instead of like an ad.

  • Hooks and ad scripts
  • On-site shoots and content days
  • Short-form editing and clipping
  • Statics shot as real photos
3

Systems

Where most ad budgets quietly leak. Leads get captured, routed, and followed up before they go cold.

  • Landing pages and forms
  • Lead routing and alerts
  • Follow-up automation
  • Reporting you can actually read
The work

Real accounts,
real numbers

no projections, no case-study math

$33.85per lead

Wisconsin Closet Company

Custom closets · Meta
The problem

Polished ads were not landing, and the budget had no clear winner to scale behind.

What we did

Used a raw walkthrough video their own staff filmed instead of produced creative, and put the budget behind it.

What happened

That one video carried 107 of the first 113 leads on its own. Over its lifetime it pulled 208 leads on $7,040, and nothing in the account went over $100 per lead in 90 days.

$12,739

Closed revenue

Tracked, not estimated

208leads
$7,040total spend
107/113from one creative
<$100CPL ceiling, 90 days
Qualityfirst

Sports Performance Gym

Name kept confidential · Meta
The problem

One flat budget across everything, and ads getting killed on a calendar instead of on spend.

What we did

Split the account into a winner budget and a testing budget, with a spend-based kill threshold. Then stopped optimizing for cost per lead and rebuilt around which leads actually convert.

What happened

The college campaign became the cheapest lead source the account had seen. More importantly, we found the one segment that actually converts and stopped paying for the rest.

Who converts

The real target

not cost per lead

Winnerbudget
Testingbudget
Spend-basedkill rule
5-8×the norm

Pool Store of Indiana

Pools and patios · Meta
The problem

Designed graphics looked like ads, so people scrolled past them.

What we did

Threw out the graphic design and shot the statics as real photographs of real backyards.

What happened

The backyard image hit a 10.1% click-through rate, five to eight times the norm for the category. That finding now sets how we shoot statics for every account.

43

Leads, video

$50.89 per lead

10.1%click-through rate
$31.02static CPL
43leads, lead video
Receipts

Straight out of
the ad accounts

no dashboards I built, no edits

Meta Ads Manager showing $9,448.41 spent, $40,123.50 in purchase conversion value, 4.25 return on ad spend, 389 website purchases at $24.29 each
4.25× return on ad spend$9,448 spent → $40,123 in sales
Meta Ads Manager showing 196 on-Facebook leads at $4.43 per lead on $868.47 total spend
196 leads at $4.43on $868 of spend
Meta Ads Manager showing 55 Meta leads at $37.50 per lead over Jul 28 to Aug 28 2025
55 leads in one month$37.50 per lead, cost trending down
Shopify analytics showing $13,427.42 total sales up 98 percent and a 4.96 percent conversion rate up 115 percent
Sales up 98%, conversion up 115%ecommerce, three months in
“$3,000 a month in ads made us $12,000.”
Wisconsin Closet Company
Tony Bottone
Who you're hiring

Tony Bottone

every account you see above, I ran myself

I learned this in house. Four roles at a performance gym ending as marketing director, with a real P&L on the line and the owner in the room. I left in November 2023 to do it on my own and have never taken outside money.

Since then I've run ads and built content for closet companies, gyms, pool builders, auto dealers, and DTC brands.

FAQ

Straight answers

What's the difference between done with you and done for you?

Done with you: you keep the account, I build the strategy with you, review what's running, and train whoever on your team is pressing the buttons. Done for you: I take the whole thing, strategy, ads, landing pages, the backend, and reporting, and you show up to the leads. Same playbook either way.

Which ad platforms do you run?

Meta and Google. Built, tested, and optimized every week against the number that actually matters.

Do you make the ad creative too?

Yes. Hooks and ad scripts, on-site shoots and content days, short-form editing, and statics shot as real photos. Ads and creative have to be built together, so both paths include it.

What kinds of businesses do you work with?

Founders who want paid ads and content that move real numbers. So far that's closet companies, gyms, pool builders, auto dealers, and DTC brands.

Who actually runs my account?

Me. Every account on this page, I ran myself.

How do I get started?

Book a 30 minute call. Tell me what you sell and what a customer is worth, and I'll tell you straight whether paid ads are the right move for you.

let's talk

Want numbers
like these?

Tell me what you sell and what a customer is worth. I'll tell you straight whether paid ads are the right move for you.

Book a call